That sh*t is no longer my sh*t. A moment of clarity after getting fired changed everything. Read how I reset—and find your own story of letting go.

We’ve all been there—stuck in should, weighed down by guilt. But what if we rewrote the story?

Shifting from Should → Shame → Stuck to Could → Curious → Choose opens up new possibilities.

I'm so excited to share this episode with you because Lis and I had such a thoughtful conversation about how reflecting on your own stories can give you clarity, confidence, and direction—whether in your personal life, career, or leadership.

Discover how a simple tattoo, "This is happening," became a powerful mantra for grounding, reflection, and intentional storytelling. Learn how to pause, reflect on your year, and create a clear vision for 2025 with actionable tools and personalized coaching.

Reflecting on my dear cat Indy’s passing two years ago, I've come to realize how much he taught me about life. Indy wasn't just my pet; he was my family, my companion, and my source of joy during a tumultuous period in my life.

How the experiences and people I encountered during the Olympics inspired me to embrace sports in a new way. Plus story prompts to help you think about your connection to sports!

In this wide-ranging interview, I share the story of how getting laid off in 2020 was actually the catalyst moment that propelled me on my path to becoming a Storytelling Coach.

I also explore the science of why storytelling is so powerful and why I am so passionate about creating transformative storytelling spaces where people can practice their innate storytelling skills.

I'm going to be honest with you: this has NOT been an easy year.
But I’m so grateful to take this pause to see how far I've come! It reminds me just how much love and care and my own essence I've poured into this business. And it just fuels me up for whatever the next year of my business has to bring.

From layoffs to new beginnings, every story is a chance for growth. Join me in celebrating 4 years since my career catalyst moment and discover how storytelling can guide you in times of transition.

The surprising story of how my favorite desk toy - a mini Slinky - helped me embrace my true self at work, and how a storytelling exercise helped me realize it.

So, what’s on your desk? Finding meaning in small objects shows how lessons can hide in unlikely places.

This holiday season, skip the small talk and share stories instead! Use these 6 story-based prompts to uncover meaningful moments and reflections from your year. They will help you spark a deeper discussion around your holiday table.

Story Seeds are thought-provoking story prompts and follow-up questions that unearth meaningful stories from your life. They’re designed to tap into our universal human experiences so you can connect deeper with yourself and others.

STORYTIME! FIRSTS - from your first job to your first love, your first name, first time, or even your favorite thing, firsts are all around us and we all have a story of how a first changed our lives.

Relive the magic with these photos and videos from our night!

To celebrate Women’s History Month, our Storytime theme for March was Superheroes. We talked about all the female superheroes (real and imagined) that have made a difference in our lives. This is the story of why my mom is my superhero, and why we have matching ginkgo tattoos.

In a recent interview, I had the opportunity to chat with Jessica Pullano and Sierra Lee about how we collaborated to create BAYCAT InFocus in the fall of 2022. BAYCAT InFocus was a new kind of networking event that brought together diverse storytellers, industry professionals, and community members to connect, share stories, and build meaningful relationships.

I consulted with BAYCAT on the event structure, guiding questions, creatives directory, and long-term outcomes of the event. We put a focus on using storytelling to help us shape the experience into something lasting and memorable.

In 2017, we had only a few short weeks to create a 360 Policy Media Campaign to influence lawmakers in New South Wales, Australia to pass fair home sharing regulations. I got to fly down to Sydney to direct and produce our media campaign featuring wonderful senior and strata (condo) hosts. We used our stories and assets across TV, radio, print, digital, Out of Home, email, landing pages, and more!

When the Global Policy Digital team was struggling with inefficient workflows and showing signs of burn out, I created and facilitated a wonky offsite called “Week of Process.” Using design thinking, the team came together to craft organized systems, prototype new tools, and build team morale.

Airbnb set out to own the category of heritage travel. To do that, we built a multi-channel campaign based around a partnership with 23andMe.

The Dinner with Barack contest was one of the biggest fundraising projects of the campaign. I was honored to produce four Dinner with Barack videos (including one with Michelle Obama too!) Ultimately, being a fly on the wall for these rich and uncensored conversations with President Obama were some of my favorite moments on the campaign.

I directed, shot second camera, edited, and produced the entire project. The feel good film was a viral sensation! It hit the front page of Reddit, and racked up hundreds of thousands of views from around the world. Our film was featured in ABC World News Tonight. We also raised $20,000 from the generous viewers from around the world who were moved by Avi’s Story.