STORY COACH FOR LEADERS + TEAMS
Better storytelling starts with better stories.
Explore and activate your most powerful stories, so you can communicate with confidence and spark meaningful change.
Your work matters. Find the story that helps people see why.
You've heard it everywhere: storytelling is an incredibly important skill to have right now, especially in the age of AI. And you have a reason to tell yours, whether it's a big presentation on the calendar, a new role starting soon, or a team you need to rally in the same direction.
But between back-to-back meetings, a never-ending inbox, and an infinite scroll pulling at your attention, where do you even start? So you jump straight to the telling.
You ask AI for a better hook, a tighter deck, or an optimized post. It helps you share the facts of a project, but skips the moment you realized it was working. It introduces you with your title and rรฉsumรฉ, but leaves out the experience that brought you to this work.
It doesnโt land because AI hasn't lived your life. It doesn't know the people you're trying to reach, and it can't find the stories that are actually memorable, meaningful, and motivating.
That's the story work that only humans can do.
From storyteller to Story Explorer
As a Story Explorer, you take a pause to uncover which stories are worth telling.
You get curious about the stories shaping your life and work, find the meaning in what youโve lived, and listen for what connects you to other people and something bigger.
Then the telling comes more easily, because you know what really matters in your stories, and can shape them to really resonate with the people you most need to reach.
When you explore your stories this way, you get more clarity about your superpowers and purpose, more confidence in how you communicate, and a bank of stories that move people to act.
Because when we share our stories, we create care. And when we care, we're motivated to do the hard work of building a better future, together.
Ready to start exploring your stories?
Trusted by teams at
Plus many companies you DEFINITELY know but that I can't share publicly.
Three ways to start exploring
For Leaders
Your story is bigger than your job title. 1:1 Story Coaching helps you find the superpowers already inside it, and share them with confidence.
For Teams
Your boss keeps asking for "more storytelling." Interactive story workshops turn your team into Story Explorers, and they leave with lasting story skills and a Story Bank of your impactful work.
For Everyone
My first book, Be a Story Explorer, is coming in fall 2027. Join the Hype Squad for writing updates, preorder bonuses, and first dibs on everything.
Hi! Iโm Liz!
I know what it's like to be inside a story you can't see clearly yet.
For 15 years, I told other people's stories as Global Creative Lead at Airbnb, on the Obama 2012 campaign, and producing TV. (Yes, including one wild summer on a Bravo dating show.)
Then, in 2020, I got laid off, and I had to explore my own story for the first time. I told myself: this is a story about the time I lost my job. But it's going to be a story about how I found myself.
Now I help leaders and teams become Story Explorers. Together, we find the wisdom and purpose already inside your stories, so you can say what you do and why it matters with real confidence. And your good work finally reaches the people who most need to hear it most.
I've led 100+ story workshops, coached hundreds of leaders one-on-one, and I'm writing my first book, Be a Story Explorer.
As Seen In
Story Coaching For Leaders
Find the superpowers already inside your story.
You've done years of real work, and youโre ready to level up. But when it's your turn to share your story, it comes out flat, or not at all. (And a quiet voice asks: who am I to go after this next big thing?)
In Story Coaching, we go deeper than just writing you a better script. We explore the moments that shaped you, uncover your values and purpose, and shape stories for the rooms that matter: the talk, the interview, the LinkedIn post, the "so what do you do?"
You leave with a Story Hub that's yours for good, and a clear, confident sense of what's possible in your life and your work.
Team Story Workshops
Help your team find the stories hiding in their work.
Your team is doing great work. But it's getting lost in silos and explained five different ways to five different stakeholders. Maybe you've already tried a tactical storytelling training. (And nobody has time for one more bland workshop.)
My story workshops are hands-on working sessions, not slide decks. Your team gets curious, finds the real stories inside their work, and learns how to connect with each audience on a human level.
They leave with lasting story skills, a Story Bank of their most impactful work, and frameworks they'll keep coming back to.
What changes when you start with story
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![Tatiana Blue Dixon]()
"There's a difference between something that's checklist-useful and something that really invites you to think differently, to be modified by the process itself. The process Liz took me through was truly transformative."
Tatiana Blue Dixon, Deloitte -
![Adrienne Buhmann, Google]()
My narrative before was, I can only do this one thing, and not very well. I had plateaued. After our work together, my narrative had completely shifted to: I have a lot of great skills and experience. I can apply them in new and different ways, be energized and excited about work, and I have a lot to offer at this stage. A complete 180.
Adrienne Buhmann, Google
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![Heinz Waelchli, Founder of Plentiful]()
"I loved working with Liz. I thought I had my story together until she helped me shape it much more. Liz literally did a Michelangelo on my clay figure. I'm a BIG fan and can't recommend Liz enough to people who want/need to find a way to make their story pop. ๐"
Heinz Waelchli, Founder of Plentiful -
![Ed Essey]()
"I've learned so much from Liz's storytelling workshops. She's very inspiring. Her material is the best on storytelling I've ever used. Not only did it help me at work, but it helped me tell better bedtime stories to my children. The more people who learn from Liz, the better."
Ed Essey, Microsoft -
![Gautham Appaya]()
"Liz is an exceptional storyteller. Her arsenal consists of several tools and templates that benefited my team, allowing us to level-up much faster than we'd anticipated."
Gautham Appaya, Activision Blizzard -
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"As a new business owner, I was looking to re-establish my voice and confidently tell my story in this new role. Enter Liz at exactly the perfect time. Through group and 1:1 sessions, she's helped me explore my experience, purpose and vision to clearly articulate my unique value."
Drew Taylor Cohen, Values Coach & Impact Consultant
Imagine your next chapter as a Story Explorer.
As a Story Explorer, youโll spark meaningful change in youโre world and in the world by getting curious about the stories that shape you, connecting to others and something bigger, and communicating confidently and memorably.
You walk into the room you used to dread with a story you're proud to tell.
Someone asks "so what do you do?" and you actually light up answering.
Your team stops starting from a blank page, because they have a Story Bank full of real stories and proof points.
Your good work finally gets seen, funded, and followed.
If that sounds like you, and youโre ready to activate the power of your stories, letโs schedule a free 20-minute Story Strategy Call. We'll talk about where you are, what's getting in the way, and the change you want your story to create. You'll leave with a clear next step, whether we work together or not.
Letโs Be Friends
I am so grateful to have you in my community!
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