In 2017, we had only a few short weeks to create a 360 Policy Media Campaign to influence lawmakers in New South Wales, Australia to pass fair home sharing regulations. I got to fly down to Sydney to direct and produce our media campaign featuring wonderful senior and strata (condo) hosts. We used our stories and assets across TV, radio, print, digital, Out of Home, email, landing pages, and more!

When the Global Policy Digital team was struggling with inefficient workflows and showing signs of burn out, I created and facilitated a wonky offsite called “Week of Process.” Using design thinking, the team came together to craft organized systems, prototype new tools, and build team morale.

Airbnb set out to own the category of heritage travel. To do that, we built a multi-channel campaign based around a partnership with 23andMe.