Case Studies Liz Morrison Case Studies Liz Morrison

How to use storytelling to shape a better networking event

In a recent interview, I had the opportunity to chat with Jessica Pullano and Sierra Lee about how we collaborated to create BAYCAT InFocus in the fall of 2022. BAYCAT InFocus was a new kind of networking event that brought together diverse storytellers, industry professionals, and community members to connect, share stories, and build meaningful relationships.

I consulted with BAYCAT on the event structure, guiding questions, creatives directory, and long-term outcomes of the event. We put a focus on using storytelling to help us shape the experience into something lasting and memorable.

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