Dinner with Barack
The Situation
The Dinner with Barack contest was one of the biggest fundraising projects of the campaign. Supporters who donated as little as $1 were entered to win a chance to have a meal with the President. As part of the promotion for the contest (and the accompanying huge fundraising push) the video team was tasked with documenting these intimate dinners to create short, inspiring recap videos that would encourage more people to give.
My Role
Producing these videos required me to organize complex filming logistics (including working with the Secret Service to ensure the safety of the President while he was in the restaurant), a cheerleader-like spirit to pump up the wonderful winners, and a keen eye towards messaging in the edit. Ultimately, being a fly on the wall for these rich and uncensored conversations with President Obama were some of my favorite moments on the campaign.
The Results
These videos were some of the most popular of the campaign, with the Dinner with Barack and Michelle video getting over 1.2 million views. The videos were major drivers of donations and social media engagement.
