STORY COACHING

Transform your story,
transform your life.

Story Coaching empowers you to become the author of your own life story—past, present, and most importantly, future.

Navigating a Big Transition

Whether you’re eyeing a career pivot, stepping into a leadership role, or launching a new venture, you need a clear, compelling narrative to guide and ground you through the change.

What's Holding You Back From Your Next Big Chapter?

You’re an accomplished professional with big aspirations, but certain challenges may still feel like roadblocks to reaching your full potential.

Do any of these sound familiar?

Battling Imposter Syndrome

Despite your accomplishments, self-doubt holds you back. You want to embrace your success and tell your story with confidence, highlighting your strengths and growth.

Feeling Stuck or Uncertain

You’re ready for a change but aren’t sure what your next step should be. You crave clarity and direction and need a story that captures your unique value and vision.

Lacking Confidence in Storytelling

You recognize that storytelling is crucial for your next chapter—whether in job interviews, leading a team, or showcasing your skills. But you struggle to craft concise, engaging narratives about your past experiences and want to strengthen your storytelling abilities.

If you resonate with any of these, book your free Direction Discovery call today

This brief but powerful 20-minute conversation is for ambitious professionals who sense there's a more meaningful chapter waiting to be written. You’ll gain immediate insight on what might be holding your story back and discover how the right storytelling approach can transform your communication, confidence, and career trajectory. Walk away with clarity on your next chapter, whether we continue working together or not.

I get it. I’ve been there, too.

When I was laid off in 2020, I felt stuck, uncertain, and overwhelmed as I tried to figure out my next steps.

But then I had a realization: I was IN a story right now, and I could choose what kind of story I wanted it to be. Did I want it to be one of endless self-doubt, or one of empowerment and intentional growth?

After 15+ years of telling other people’s stories for companies like Airbnb, the Obama campaign, and even a Bravo dating show (ask me about that wild summer!), I reflected on my own stories for the first time. It helped me uncover my true passions, define my core values, and get clear on what I wanted more —and less—of in my next chapter.

Now, I create Story Coaching spaces to guide clients through that same transformation.

Story Coaching combines my expertise in human-centered storytelling, over 100 hours of Co-Active Coach Training (known as the "Harvard of coaching"), and an enthusiastic, supportive approach to help clients become empowered authors of their own life stories.

Transformations That Speak for Themselves

My clients have landed new jobs, launched nonprofits, built businesses, and deepened relationships—all by stepping into the power of their stories. But perhaps most importantly, they’ve learned to believe in themselves and take empowered steps toward their dreams.

Here’s what clients have shared about their experience:

  • I felt unsure about the direction of my career. Friends had suggested a career coach and I'd reviewed coaches in the past, but Liz's description and approach to coaching seemed markedly different. The rest was history! 

    Liz is a great listener, non-judgemental and very good at honing in on the crux of the matter. I learned to reframe how I perceived my career and feel so much more confident going forward!

    Atia Newman, Senate Faculty Chair & Associate Professor, RIT

  • I worked with Liz at a point of transition in my career, where I felt challenged to define my professional identity and key stories. Liz helped develop what I felt like were mundane data points and accomplishments into compelling moments that highlighted my values and brought to life my resume bullets.

    It's clear Liz has a unique talent for listening, understanding the goals of her clients and crafting powerful stories that can get you where you want to go faster and with greater confidence.

    Alex Apter, Growth Marketing & Partnerships for the Climate

  • Story Coaching catalyzed significant personal and professional growth. Working with Liz led me to deeply connect with my 'why' and reinforced my commitment to what truly matters to me.

    By the end of our sessions, I had moved from a focus on external achievements to an emphasis on internal fulfillment and purpose-driven work.

    Sole Plazas, Founder of HeySole! Travel Design

  • As a new business owner, I was looking to re-establish my voice and confidently tell my story in this new role. Enter Liz at exactly the perfect time. Liz's superpower is hearing the gems in your story beneath the surface.

    Since working with Liz I've been able to confidently share my story on podcasts, newsletters, my website and live conversations.

    Drew Taylor Cohen, Values Coach & Impact Consultant

  • Working with Liz Morrison was transformative. She seamlessly combined personal reflection with professional insights, enabling me to articulate my research findings clearly and connect authentically with my audience. Her empathetic coaching turned my public speaking anxieties into confidence and empowered me to embrace my strengths.

    Rhema Bethany Palencia, Researcher at the Bay Area Entrepreneur Center

  • As a non-native English speaker in a product leadership role, I initially struggled with expressing my experiences and achievements compellingly. Liz taught me to delve into the emotions, changes, and lessons learned behind the numbers.

    Her guidance not only improved my storytelling skills but also boosted my confidence, allowing me to communicate my true value more effectively.

    Stephen Wang,  Director of Product Management

Ready to Take Control of Your Story?

Every great story has a turning point—a moment when the hero breaks a pattern and takes charge of their destiny. 

This could be your moment.

When you invest in your stories, you’re investing in yourself. You’re not just learning to tell better stories—you’re gaining tools to align your life, build stronger connections, and inspire meaningful action in the world. 

You’ll discover the power of your past, the opportunities in your present, and the possibilities in your future.

So what kind of life do you want to create? What story do you want to share?

Your next chapter is waiting—let’s get started.

⬇️ Book Your Free Direction Discovery Now ⬇️

Still Got Questions?
I’ve Got Answers!

From how Story Coaching works to what you can expect, let’s dive into the details.

Liz Morrison, Story Coach, Smiling at Her Clients in a Bright Red shirt

  • 🧭 Life Story Compass Statements
    Clarify your purpose, mission, and values to create Life Story Compass Statements that guide you toward the life you truly want. These statements will help you make aligned decisions and avoid distractions that lead you away from your vision.

    👋 Develop Your Hi-Story
    Answer the dreaded “What do you do?” question with confidence and clarity. This activity helps you craft a concise, compelling story that highlights who you are, who you serve, and the impact you create—grounded in your passions and past successes.

    🎥 Story Breakdown and Build-Up
    Have a story you need to tell? Whether it’s for a job interview, presentation, or event, this framework helps you craft vivid, audience-tailored stories that create emotional impact, spark connection, and inspire action.

  • Nope! I don’t write your stories for you—but I’ll be your biggest supporter and guide as you craft them yourself. Whether you’re working on an email, a LinkedIn post, or an "About Me" for your website, I’m here to offer feedback, editing, and guidance. Along the way, you’ll also receive a treasure trove of resources, including worksheets, storytelling frameworks, and my Storytelling 101 workbook. Story Coaching goes deeper than just writing—it’s about transforming your internal story so you can share it powerfully with the world.

  • Great question! Here’s the breakdown:

    • Therapy is a protected, confidential relationship with a licensed professional that focuses on processing past experiences, healing trauma, and addressing mental health challenges to support emotional well-being.

    • Consulting is about providing expert advice and solutions, where the consultant identifies what needs to be done and often delivers the strategy or action plan for you to execute.

    • Coaching focuses on the future, helping you create actionable steps to achieve your goals. We’ll reflect on your past to uncover meaningful stories, but coaching is all about empowering you to move forward.

    Think of it this way: A therapist helps you understand how your bike got broken, a consultant fixes it for you, and a coach walks alongside you as you learn to repair it yourself.

  • I’ve found that 90-minute to two-hour sessions allow us the time to truly drop in and explore your stories deeply. We start with a grounding meditation—what my clients lovingly call “the Commute” into Story Coaching—and then dive into reflection, creativity, and breakthroughs.

    Shorter sessions often end just as we’re hitting our stride, so these longer sessions ensure we have the space to uncover and develop your most meaningful insights. This is also why my fees may be a bit higher than some shorter-format coaching options—it’s all about giving your story the time it deserves.

  • Oh, hi! Did you scroll straight here? I get it—I do that too. 

    My Story Coaching containers start at $997 and go up from there. Saying “yes!” to a Story Coaching container is an investment of time, soul, and money—but it’s an investment in you and the transformation you’re ready to spark in your life.

    I offer payment plans, as well as few pay-what-you-can containers each year for clients I really want to work with. Payments can be made via credit card, ACH, or PayPal.

    If you have more questions, schedule a complimentary Direction Discovery call and let’s discuss what coaching could unlock for you.

  • I use Fireflies.ai during our Zoom sessions to record and create a searchable transcript of our time together. 

    I’ve found it to be a fantastic tool for capturing key moments and allowing you to revisit our sessions later. It’s like having a personal podcast of your session, where you can reflect on insights or catch those sparks of inspiration that come from hearing your story in a new way.

    The AI even has a built-in ChatGPT feature that can summarize our conversations or create first drafts of the stories we’ve worked on. 

    However, if you do not want me to use the AI notetaker I will happily boot it out of our meeting. Please let me know in advance if that is the case.

  • Yes! I offer a group coaching program called Shape Your Career with Storytelling, where we dive into shared storytelling transformations as a cohort. You can join the waitlist to learn more about the next launch.

    I can also create custom group coaching experiences. If you have a group in mind—friends, colleagues, or a community you want to transform with—let’s talk! There’s something truly magical about sharing and growing in a group storytelling space.

  • My qualifications start with my own transformational coaching journey.

    In the summer of 2022, I found myself at one of the lowest points of my entrepreneurial journey. My beloved cat, Indy, was seriously ill, a major Strategic Storytelling consulting client was misaligned and draining, and I felt completely stuck. 

    Then I met my coach, Natasha Cecere, who became a transformational force in my life. Over the last two years of deep coaching, Natasha helped me regain clarity on what I really want, tap into the true core of my being, build an exciting path to the future.

    Inspired by this profound personal growth, I embraced my calling to become a coach myself. It’s a natural extension of my love for helping others uncover and shape their stories. Natasha became my incredible mentor, showing me the ins and outs of building a coaching business based in integrity and a service.

    Since then, I’ve sat with almost 100 incredible Story Coaching clients, ranging from executive directors to professors, roboticists, architects, founders, and entrepreneurs—people navigating big transitions and creating meaningful change in their lives and careers. It has been an absolute joy to help them uncover and shape their stories, empowering them to create the impact they desire in the world.

    To build on this experience, I completed over 104 hours of training with the Co-Active Training Institute—often called the "Harvard of coaching" and accredited by the International Coaching Federation. This rigorous, experiential training deepened my coaching practice and gave me even greater tools to support my clients. I’m now working toward earning my ICF coaching credential, expected in mid-2025, and continuing to evolve as a coach and storyteller.

  • Story Coaching is more than just learning to tell stories—it’s about stepping into the role of author in your own life. Together, we’ll uncover the stories that have shaped you, align them with your goals and values, and give you the tools to confidently share them. The result? Clarity, confidence, and the ability to call in opportunities that align with your vision. It’s not just coaching—it’s transformation through the power of your story.

  • I’m so glad you asked! The best way to start is by booking a free Direction Discovery Call using that link or one of the many buttons on this site.

    Not ready to commit to a 20-minute call just yet? That’s okay! Use the Let’s Chat form to tell me a bit about what you’re looking for. I’ll get back to you, and we’ll find the best way to connect.

    Wherever you’re at, I’m excited to help you on your storytelling journey. Happy storytelling!